Trend Research & Reports
Spot what’s next. I create seasonal trend forecasts and visual mood boards tailored to your niche, complete with insights on color, pattern, and market direction. Below are a few of my past Trend Research projects.
2022 Black History Month | Michaels
SCOPE OF WORK: Research, Color Palette & Artwork Development, Product Development & Design
As the lead trend researcher & product designer, I created a culturally resonant and visually compelling report to inform Michaels 2022 Black History Month assortment and marketing direction. This research highlighted key themes in Black culture, art, and design, translating them into actionable product and storytelling opportunities that honored heritage and inspired creativity across categories.
Sample of 2022 BHM Trend Report for Michaels
2023 Pet White Space Opportunities
SCOPE OF WORK: Research, Color Palette & Artwork Development, Product Development & Design
This report identified key white space opportunities in the pet market for major retailers, spotlighting emerging consumer needs around pregnancy and family announcements, breed-inclusive pet apparel, and stylish, decor-forward pet furniture. The research blended cultural insight with product innovation to inspire new ways to serve modern pet parents.
Sample of 2023 Pet White Space Trend Report
2023 Back to School | Michaels
SCOPE OF WORK: Research, Color Palette & Artwork Development, Product Development & Design
This comprehensive report tapped into the vibrant world of “TeacherGram” to shape Michaels back-to-school strategy. Centered around three key color stories—neutral, colorful, and a blend of both—the research explored classroom décor, teacher identity, and content-driven trends to inform product development, merchandising, and social storytelling. As my most robust report to date, it reflects a deep dive into educator culture and aesthetic influence.
